Beverage Alcohol Distributors
Resource List
for Information on Alcohol and College
Places to turn for assistance and ideas...

Additionally, your local alcoholic beverage distributors may have resources to help with planning and education for NCAAW. You may contact the following corporate offices for additional information about the specific programs listed and for a listing of the participating distributor nearest you.

Anheuser-Busch Companies
Consumer Awareness & Education, One Busch Place
St. Louis, MO 63118
PH: 314-577-1040
FAX: 314-577-9977

ID CHECK: This umbrella effort offers several programs to help those hosting parties or those who operate on-campus pubs to better identify those who are of legal drinking age. Included are a booklet with photographs of valid driver's licenses of all 50 states and Canada; suggestions to spot fake IDs; posters; legal age calendars; and plastic wristbands for those who show valid ID.

"IT'S YOUR CHOICE":
Michael Chatman shares his message of self-empowerment and personal responsibility with college students across the country. The son of an abusive father, Michael grew up in Miami, joined a gang and endured the trials of life on the wrong side of the law. Finally, following a series of life-altering events, he decided to transform his life. Today, Michael has reached more than a million teenagers helping them realize that despite peer pressure and the many challenges they face, underage drinking is not the answer.

"MAKE THE RIGHT CALL":
Barbara Babb, a former critical care flight care nurse from St. Louis, delivers a factual and impactful presentation to college students about the consequences of underage drinking and drunk driving. Babb's presentation is available by special appearance and videotape.

"CHECK IN TO A WINNING LIFE":
Bob Anastas, former executive director and founder of Students Against Drunk Driving, delivers a powerful presentation about "lifeskills" and making responsible decisions in life. Appearances are scheduled through local distributors and subject to availability.

PIT STOP:
A program designed for highway rest stops during spring break times and big game weekends to give student motorists a break from driving and some refreshments, as well as information about alcohol awareness. Pit stops are also effective on-campus kick-off events for these vacations and events.

DESIGNATED DRIVER PROGRAMS:
Designated driver programs are effective ways to avoid drunk driving situations. Students (21 and older) typically receive free non-alcoholic beverages or discounts on food from an establishment in exchange for their being named the designated driver in a group and refraining from drinking on that occasion.

Coors Brewing Company
Alcohol Programs and Policies, 311 10th Street, Department NH-250, Golden, CO 80401
PH: 303-277-5114
FAX: 303-277-5723

ADDY: Alcohol, Drunk Driving, and You
Alcohol, Drunk Driving, and You promotes safe and responsible driving among teenagers. The ADDY video, "Driving Drunk: Your Choice?" uses four real-life situations in which someone made the decision to drive drunk to focus on the long-term effects of those decisions.

BARS (BEING AN ALCOHOL RESPONSIBLE SERVER/SELLER)
BARS is an incentive-based "secret shopper" program. It helps retailers of alcohol beverage manage the underage drinking issue by ensuring their sellers/servers are vigilant at checking identification of customers who appear to be under the legal purchase age.

CONSUMER AWARENESS MATERIALS:
Consumer materials, including designated driver key rings, and "We ID" buttons are available from local distributors. Also available are "Winners Drink Safely" buttons geared toward sports fans.

NATIONAL COLLEGIATE ALCOHOL AWARENESS WEEK:
In partnership with the IATF, Coors awards scholarships to 10 exemplary, year-long campus alcohol education programs.

NASCC:
The National Association of Service and Conservation Corps is a membership organization that promotes youth corps programs throughout the country. A major emphasis of Corps programming is on becoming better educated about life skills such as budgeting, parenting, personal health, and well-being.

YOUTH SERVICE AMERICA:
Youth Service America's mission is to build an ethic of service in America by providing every young person with the opportunity to give back to his/her country through service. These programs provide young people with opportunities to begin a lifelong commitment to community improvement and civic participation.

Miller Brewing Company
Industry Issues, PO Box 482
Milwaukee, WI 53201-0482

"THE MILLER FILES CD-ROM":
Providing information about Miller's responsible drinking and alcohol education efforts is now as easy as handing someone a business card. The easy-to-use CD-ROM titled "The MIller Files," explains Miller's programs, including those designed to prevent drunk driving and underage drinking and involve partnerships with parents, special event planners, government and enforcement officials, higher education specialists, and outdoor sports enthusiasts. The small CD-ROM card is a large enhancement to Miller's ongoing prevention efforts - using innovation to promote socially responsible marketing. For more information, contact the Miller Industry Affairs Department in Milwaukee at 414-931-2073.

THINK WHEN YOU DRINK WEBSITE
Dedicated to Miller's Think When You Drink program and contains hot links to related alcohol awareness sites. It's objective is to build awareness of available responsibility programs and alcohol research and information on responsible drinking programs and industry trends as a resource for consumers, distributors and retailers. www.thinkwhenyoudrink.com.

"GOOD TIMES: A GUIDE TO RESPONSIBLE EVENT PLANNING":
This publication provides a guide and checklist for event planners and party hosts to ensure a safe and enjoyable gathering. The plan incorporates, among other things, server training, checking identification cards, and the use of wristbanding for minors and designated drivers.

"DISTRIBUTOR GUIDE TO DESIGNATED DRIVER/SAFE RIDE HOME PROGRAMS":
This guide helps our distributors, retailers, venues and event planners to organize and put designated driver and safe ride home programs in place in pubs, stadiums and sports arenas across the country.

"HERE'S LOOKING AT YOU KID. BUYING BEER IS NO MINOR THING":
This publication is a collection of drivers' licenses from all 50 states, the District of Columbia, U. S. Department of State, Puerto Rico and the Canadian provinces. Distributors, retailers, law enforcement officers and event planners use this driver license and minors' identification booklet as a guide to check for false ID cards.

"LET'S TALK":
This booklet is a discussion guide for parents and consumers that emphasizes the importance of responsible drinking and outlines the facts of alcoholism. "Let's Talk" sends a clear message that drinking beer, and drinking responsibly, is an adult activity. The key is for parents and educators to work together to teach responsibility and judgment to minors.

"PREVENT UNDERAGE DRINKING. NOW IS A GOOD TIME TO TALK":
This pamphlet lists programs which Miller, our distributors, and the brewing industry partners with to prevent illegal drinking by minors. By extending ourselves into communities, we help comunicate the important message of responsible behavior to today's youth.