NCAAW has grown to become the largest single event in all of academia because students take the ownership in designing and implementing this observance for their campus communities. This week gives campuses the opportunity to showcase healthy lifestyles free from the abuse or illegal use of alcohol and to combat negative stereotypes of college drinking behavior.

"NCAAW remains a cornerstone in campus alcohol abuse prevention efforts," said Dr. Edward Hammond, NCAAW's Chairman and President of Fort Hays State University in Kansas. "Ultimately, campuses need to educate students about excessive drinking and consequences that can occur on both a personal and academic level. All college and university offices need to empower students to take responsibility for their own decisions and the campus environment when it comes to alcohol. Participation in NCAAW helps students and college administrators work together to increase awareness and strengthen year-round prevention efforts. We have to engage and empower students to take care of themselves and each other."